When companies talk about growth, the conversation usually centers around outside sales, marketing, product development, distribution, and new customers. But for a consumer-facing brand, two of the most important departments in the entire organization are often sitting behind a phone, computer screen, live chat, or email inbox: Inside Sales and Customer Service. They are often the first real human interaction a consumer has with your company. And they absolutely should not be

Using common sense saves time. In a world filled with dashboards, artificial intelligence, analytics, consultants, and endless meetings, one of the most powerful business tools remains surprisingly simple: Common sense. According to the dictionary, common sense is: "Sound and prudent judgment based on a simple perception of the situation or facts." In other words, it is the ability to make practical decisions that are logical, reasonable, and grounded in reality. While common