For decades, marketers have been obsessed with measuring activity. Clicks Impressions Open rates Cost per lead Website traffic While those metrics still have value, they no longer tell the full story. In my opinion, marketing measurement is undergoing the most significant transformation I've seen in my career. As AI reshapes how consumers discover information and how buyers make decisions, marketers must evolve from measuring activity to measuring influence, trust, and busine

One of the biggest mistakes companies make with product launches is thinking a launch begins the day a product goes live on their website. It doesn't. A product launch starts weeks before the first unit ships. Too many brands quietly upload a new product to their website, make a few social posts, and hope demand shows up. Then they wonder why sales feel slow or why excitement fades after a week. That's not a product launch—that's simply listing a product for sale. The best pr