For the past year, I've been watching, learning, researching, and documenting where the Jeep, Bronco, truck, and off-road aftermarket is headed. I've stayed quiet... but I haven't stopped thinking. Now it's time to get back to doing what I love. I'm once again free to work with any manufacturer, distributor, retailer, startup, or private equity group looking to build stronger brands, develop winning products, and create profitable growth. For more than 27 years, I've lived th

I lost weight using AI. Every year the SEMA Market Report gives the automotive aftermarket a snapshot of where the industry is headed. The 2026 report paints an optimistic picture of a market that continues to prove its resilience despite inflation, economic uncertainty, and shifting consumer behavior. On paper, everything looks healthy. U.S. consumers spent just under $53 billion on specialty automotive parts and accessories in 2025, and SEMA expects the market to return to

If you've spent any time around Jeep owners over the last few years, you've probably seen it. A rubber duck sitting on a dashboard, or even 100 ducks! A duck tucked under a windshield wiper or jammed in between your door and the handle. Or maybe you've walked back to your Jeep and found a small yellow duck waiting for you with a note that simply said, "Nice Jeep." It's hard for me to say this, but today, "Jeep Ducking" has become a worldwide phenomenon. Some Jeep owners displ