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Race Sponsorships Should Be Partnerships, Not Free Parts and Stickers
I've never seen a race suit so clean! If I had a dollar for every time someone asked me to sponsor their race team or pay to have a sticker placed on their car, I’d be sitting on a beach watching the sunset every night. But race sponsorship is far more complex than free parts, cash, or logo placement. Let's dig into some hard questions both manufacturers and racers need to understand about each other's position. We can go much deeper than this article, but I don't think that
Michael Timmons
Aug 248 min read
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