For the past year, I've been watching, learning, researching, and documenting where the Jeep, Bronco, truck, and off-road aftermarket is headed. I've stayed quiet... but I haven't stopped thinking. Now it's time to get back to doing what I love. I'm once again free to work with any manufacturer, distributor, retailer, startup, or private equity group looking to build stronger brands, develop winning products, and create profitable growth. For more than 27 years, I've lived th

This might be a little overboard, but it gets the point across. For years, lean manufacturing has been held up as the gold standard for operational excellence. Build less. Carry less inventory. Reduce waste. Improve efficiency. Increase cash flow. On paper, it sounds like the perfect business model. But here's the reality: Lean manufacturing is not a one-size-fits-all strategy. It's a tool. Like any tool, its effectiveness depends entirely on how and where you use it. I've w