One of the biggest mistakes companies make with product launches is thinking a launch begins the day a product goes live on their website. It doesn't. A product launch starts weeks before the first unit ships. Too many brands quietly upload a new product to their website, make a few social posts, and hope demand shows up. Then they wonder why sales feel slow or why excitement fades after a week. That's not a product launch—that's simply listing a product for sale. The best pr