I've never seen a race suit so clean! If I had a dollar for every time someone asked me to sponsor their race team or pay to have a sticker placed on their car, I’d be sitting on a beach watching the sunset every night. But race sponsorship is far more complex than free parts, cash, or logo placement. Let's dig into some hard questions both manufacturers and racers need to understand about each other's position. We can go much deeper than this article, but I don't think that

Marketing teams, leaders, and the Board of Directors all love metrics. Dashboards are filled with colorful charts, trend lines, percentages, and engagement numbers. Weekly meetings often center on reporting these figures, and executives are bombarded with data points intended to show progress. The problem? Many organizations spend more time measuring activity than measuring business impact. While marketing metrics are important, they only have value when they help us understa