Having a Product on the Shelf Is Not the Same as Having a Sales Strategy In Topic #1 of this series, I discussed product development and why I believe great aftermarket companies should focus on solving real customer problems instead of simply improving someone else's gadget. In Topic #2, I moved into Pricing & Channel Pricing, and understanding your brand value, building enough margin into the product, and making sure everyone involved in selling it has a reason to participa

I’ve been wanting to write this article for a while, but I wanted to make sure I approached the topic accurately, practically, and in a way that's easy to understand, especially for leaders and business owners at smaller companies. A P&L can feel intimidating if you don't work in finance every day, but understanding the basics can dramatically improve your overall business knowledge and make you more comfortable discussing financial performance with a CFO, controller, or fina

I love Crazy Cartoons! For decades, companies have used college degrees as a shortcut for determining whether someone is qualified. Bachelor's degree required. Master's degree preferred. But here's the problem: a four-year degree doesn't automatically make someone more qualified to lead a team, sell a product, build a business, manage an operation, market to a customer/consumer, or understand a customer. In many cases, requiring a degree may actually eliminate some of the bes

When companies talk about growth, the conversation usually centers around outside sales, marketing, product development, distribution, and new customers. But for a consumer-facing brand, two of the most important departments in the entire organization are often sitting behind a phone, computer screen, live chat, or email inbox: Inside Sales and Customer Service. They are often the first real human interaction a consumer has with your company. And they absolutely should not be

Through my consulting work with companies doing less than $10 million annually, as well as fresh start-ups, I've learned that one area often needs more attention: P&L management education. That’s what led me to write this article (or maybe more accurately, a lesson plan) on how I believe a P&L should be built, understood, and managed throughout an organization. Now, I know some CFOs may disagree with parts of my approach, and leaders running $50 million companies may look at

When many people hear the words continuous improvement, they immediately think of cutting costs. Reduce labor. Negotiate better pricing. Lower freight. Trim expenses. While those are certainly part of the equation, they're only a small piece of what continuous improvement should represent. The best organizations don't view continuous improvement as an annual cost-cutting exercise or a manufacturing initiative. They view it as a company-wide mindset that asks one simple questi

For the past year, I've been watching, learning, researching, and documenting where the Jeep, Bronco, truck, and off-road aftermarket is headed. I've stayed quiet... but I haven't stopped thinking. Now it's time to get back to doing what I love. I'm once again free to work with any manufacturer, distributor, retailer, startup, or private equity group looking to build stronger brands, develop winning products, and create profitable growth. For more than 27 years, I've lived th

Every salesperson has heard the saying: "People buy from people they trust." It's repeated so often that it's almost become meaningless. But if you strip away every sales methodology, every CRM, every AI tool, every marketing campaign, and every pricing strategy, you'll find that one thing still determines whether a customer comes back: Trust. The interesting part is that trust has very little to do with how good you are at closing deals. It has everything to do with how you

In the movie Moneyball, Billy Beane and the Oakland Athletics faced a challenge every business owner knows well: how do you compete when you don't have unlimited resources? The traditional baseball world chased superstars. Beane chased statistics that others overlooked. Instead of spending millions on a few big-name players, he assembled a team of affordable players who consistently got on base. The result? They won. The same principle applies to business. Too many businesses

For the last few years, I've joked that I'm "always a CEO-maid, never a CEO." Like the bridesmaid who does all the planning but never gets to wear the white dress, I've spent years helping companies build strategies, solve problems, restructure organizations, and drive profitability, often performing many of the responsibilities typically associated with a CEO without ever officially carrying the title or responsibility. Throughout more than 27 years in the automotive afterma

Most people think business growth is about having a better product. They're wrong. I've spent my career studying what separates companies that thrive from those that slowly fade into irrelevance, and I've discovered a simple truth: growth isn't an event, it's a culture. Products can be copied. Prices can be matched. Technology eventually becomes a commodity. But leadership, execution, and the ability to inspire people to move in the same direction are competitive advantages t

The Business Story of Mike Timmons Most people think business growth is about having a better product. They're wrong. I've spent my career studying what separates companies that thrive from those that slowly fade into irrelevance, and I've discovered a simple truth: growth isn't an event, it's a culture. Products can be copied. Prices can be matched. Technology eventually becomes a commodity. But leadership, execution, and the ability to inspire people to move in the same di