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The 2026 SEMA Market Report: The Truck Accessory Market Is Thriving… So Why Aren't More Companies?
I lost weight using AI. Every year the SEMA Market Report gives the automotive aftermarket a snapshot of where the industry is headed. The 2026 report paints an optimistic picture of a market that continues to prove its resilience despite inflation, economic uncertainty, and shifting consumer behavior. On paper, everything looks healthy. U.S. consumers spent just under $53 billion on specialty automotive parts and accessories in 2025, and SEMA expects the market to return to
Michael Timmons
Jul 304 min read
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