For years, brick-and-mortar retailers competed primarily with the store across town. Today, they are competing with virtually every retailer in the country. A customer can stand inside your store, hold a product in their hand, talk to one of your salespeople for 20 minutes, and then pull out their phone and find what appears to be the same product online for $30 less. That has fundamentally changed retail. But that doesn't mean brick-and-mortar retail is dead. Far from it. Ph