Are you ready for AEO? For more than two decades, Search Engine Optimization (SEO) has been the foundation of digital marketing. Businesses have invested heavily in optimizing websites, targeting keywords, earning backlinks, and creating valuable content to climb Google's search rankings. But the way people search for information is changing rapidly. Today, millions of users are asking questions directly of AI platforms like ChatGPT, Google AI Overviews, and Microsoft Copilot

Look around the room; AI sure does know me. I recently spent some time reviewing the 2026 SEMA Market Report, and there were several insights that stood out to me. The first takeaway is simple: the automotive aftermarket remains incredibly resilient. U.S. consumers spent just under $53 billion on vehicle accessories and modifications in 2025, which is a strong indicator that demand remains healthy despite a challenging economic environment. That said, the market is clearly se